Crain’s New York Business reports on the inevitable direction of consumers purchasing high end, luxury accessories online. Increasingly, more time-strapped young professionals are going online to make expensive, luxury jewelry purchases. Smart, web-savvy online retailers are noticing and moving into this sector and the traditional brick and mortar retailers are slow to warm up to the idea. Generally, people thought consumers would only make high end purchases in a store, where they could engage with the product. The success of online apparel, tells us that there is no question, accessories would follow.
Online jewelers aim at high end-Crain’s New York Business-April 2-8, 2007
Photo credit: David Neff for Crain’s
