Nike Reinvents the Basic T-Shirt

The Wall Street Journal recently ran this article detailing Nike efforts to reinvent the T-Shirt, a staple for many men. Nike, who have a collection of shirt designs often with only tiny differences. The company is seeking:

“a garment that will be a template for it’s T-shirts, no matter what color or fabric. In the new design, each shirt will have sleeves that his the bicep in the same place, a neckline that resists stretching over time, and a fit that is consistent even after multiple washings.”

We like this idea of a template which to work from and the fit and design of the proposed shirt gives a very modern clean appeal. Nike wants the shirts to be the introduction of a collection called “Sports Essentials” that will later include other sports basics like fleece hoodies and apparel for women. The price for T-shirts will be $25.

Nike Gets Back to Basics, Reinventing the T-Shirt-The Wall Street Journal-April 2,2007