Crains New York Business has an article this week throwing a spotlight on the success of on-line retailing commonly referred to as e-commerce. The fashion retail world has been notoriously slow to embrace the web preferring to believe that customers won’t buy clothing purchases on-line. The opposite has proved true by the success of e-tailers like Zappos.com and shopbop.com. With the hectic pace of life today, I think shopping on-line makes perfect sense for some consumers.
The article discusses the push of Federated Department Stores, the parent company of Macy’s, to make it’s e-commerce site the “biggest moneymaker” for the company.
Other companies such as Kenneth Cole Productions and Polo Ralph Lauren are quickly following suit as many retailers now must play a game of catch-up.
Betting on Web Stores-Crain’s New York Business [subscription required]
