Ralph Lauren is invading Russia by launching twin boutiques in Moscow. The boutiques represent Laurens official entrance to the Russian market.
The American company is entering in a big way with a store in downtown Moscow and an 8,000 sq. ft. flagship in Barvikha, a luxury shopping village.
Lauren has expressed desire for an increased global presence. This move is part of the companies broader expansion into the global market. One of the boutiques is a flagship store for the brand.
We think the American luxury aesthetic represented by Lauren will be welcomed. The Russians now have money to spend and are demanding luxury.
The classic American designs produced by Ralph Lauren will be a breath of fresh air for the country.
Rendezvous in Russia: Ralph Lauren Launches First Stores in Moscow [WWD]
