Paul Mittleman, creative director for Stussy had a sit-down with Format Magazine in which he discusses Stussy, streetwear and the companies aesthetic.
The interview is peppered with nuggets that can apply to various menswear brands:
“We design with a historic background guided by contemporary aesthetics. We try to make wearable long lasting clothing with style, confidence and a current attitude.”
“If I want a new watch or my wife wants a ring – that is both forms of adornment that I believe goes back many centuries.”
“We try and craft creativity. Things that spark laughter or have a positive energy are good. It’s a hard place out there in the real world, we do not get political. We try and make good clothing, hopefully if will inspire people to be creative, maybe make their own clothing or graphics. We have a company, it’s our job to make gear.”
Full interview can be found here.
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I couldn’t understand some parts of this article Stussy Creative Director, Paul Mittleman, but I guess I just need to check some more resources regarding this, because it sounds interesting.