Diesel will open a megastore in the beginning of 2008.
The store will be the first of five such concept stores world-wide. (We hope New York is in the cards.)
The store, which the company is investing $11 million, will boast a staggering 162,000 square feet. The store will be placed in a busy retail section of Milan, also considered to be a popular meeting place for young people.
Details of store design are still vague, but will be “fresh and innovative, modern for the year 2010 and reflect Diesel’s DNA-futuristic, irreverent, crazy and full of humor.”
The retail megastore will also house music, video, fashion and art events.
Diesel to Open Milan Megastore [WWD]-(subs. req.)
