G-Star Raw has opened another location in New York at 873 Broadway and 18th Street. The denim company formed in 1989 has gathered a global following for its innovative and cutting edge denim styles. PSFK has the details on the 1,875 square foot store.
“The new shop does a good job of creating a proper setting for the collections. It’s stylish but at the same time utilitarian. Customers are greeted with two sculptural rhino heads both wearing protective leather gear.The interior forgoes the typical fashion white box, opting instead for camel hued walls and a tan painted floor. The fixtures are constructed of MDF died black and left raw. Wood is used to clad the fitting rooms and create monolithic blocks. There are some really nice details if you look around. Custom fitting room drapes are constructed of heavy canvas with oversized grommets sewn in. The fitting rooms contain jump seats that look like they were pulled right out of a military spec Land Rover.”
G-Star Raw [website]
Site Visit: G-Star Raw NYC [PSFK]
