“Fashions are the only induced epidemics, proving that epidemics can be induced by tradesmen.”
–George Bernard Shaw
Sometimes fashion crazes affect many individuals who hop on the bandwagon. This creates enormous profits for the fashion industry. Sometimes crazes get so built up so quickly and pass just as quickly as with fads. This can be seen with the craze of Crocs or even Uggs a few seasons ago.
The fashion industry is built on creating these epidemics that lead people to belevie that they MUST HAVE a certain item. For the most part its a bigger problem in women’s wear but menswear experiences it too.
It’s for this reason we try to not splurge on trendy items that are in today, out tomorrow. That’s what H&M, Uniqlo and other fast-fashion retailers are there for.
However, we firmly believe in classic items that last through the ebbs and flows of the often times fickle industry. Sometimes it’s worth it to pay a premium for these items that will become mainstays in your ever-evolving wardrobe.
