The Billionaire Boys Club/ Ice Cream NYC Flagship store is now open.
Pharrell Williams has teamed up with Nigo (the mastermind behind A Bathing Ape) to open the first state-side BBC/IC store.
The opening was followed by a GQ Magazine sponsored dinner at Cipriani and a party at the Bowery Hotel.
Billionaire Boys Club and Ice Cream
456 W. Broadway, nr. Houston St.; 212-777-2225
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I saw a similar things in Asia … http://www.fecielo.com