Costume National designer Ennio Capasa making a huge push to increase the web presence for him and his brands, Costume National and C’N'C.
Designer Ennio Capasa has launched his own blog where he can directly relate to his consumer and a blog for Costume National.
C’N'C is also pushing to reach it’s core younger costumer with the launch of Internet based strategies.
“I have imagined a space. A place in which to take note of hints and ideas and share them with other creative people,” explained Capasa in his first post. “A new way of exchanging opinions and expressing doubts about fashion, design and future. A project board where more and more hands and minds can give vent to their own imagination and inspiration. My blog is all this….The web is fast, immediate and used by a vast public unhindered by geographical barriers. I really believe in it.”
Included in this web grab is a relaunched website for the C’N'C line at www.cnc-costumenational.com.
Visitors can keep up to date on brand developments, the latest fashion shows, upcoming ad campaigns, exclusive videos and even interact with the brand.
“The brand’s spring/summer ad campaign features 10 young Parisians who were cast via an open call on MySpace that drew 300 applicants,” DNR reported. “The final ads touted the models’ personal information and were designed to resemble MySpace profiles.”
In addition the brand has launched Costume National TV on youtube within the past two months.
