Luxury goods company Louis Vuitton has announced the faces of their latest core values ad campaign.
Legendary filmmaker Francis Ford Coppola and his daughter Sofia Coppola are featured in a country side setting shot by photographer Annie Leibovitz.
The Oscar award winning father and daughter duo appear in the countryside outside of Buenos Aires where the diretor is seated with Sofia lying at his side on the grass in an impressionistic and serene setting.
The core values campaign seeks to get back to the basics of Louis Vuitton by reinstating travel and the fundamental and defining value of Louis Vuitton. It highlights the company’s heritage in luggage and travel accessories.
Louis Vuitton is also promoting the environment with this campaign. The countryside photo shoot lends itself to LV’s dedication promoting environmental responsibility and sustainable development by making a donation to The Climate Project on behalf of the Coppola family.
Previous faces in the core vales campaign include Keith Richards, Mikhail S. Gorbachev, Catherine Deneuve, Andre Agassi and Steffi Graff.
Look for the campaign in major magazines starting in July.
{ 2 comments… read them below or add one }
Where can I buy this bag featured in the ad?
this is one of the best ada i have ever seen..nice light,nice shot.
you can visit my website http://www.denizaryal.com i am one of the photographers on the aegean coast,takin photos with the simular composition..
good luck,good light ..
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