Puma has launched a mobile marketing initiative around the Union of European Football Associations Euro 2008 games.
Called “Together Everywhere” the campaign features ringtone alerts and auto, free conference calls that connect fans of different soccer teams. The campaign will hit 13 different countries in Europe.
“Once a supporter has signed up and downloaded a ringtone of a team’s celebratory songs or chants, Puma will trigger the ringtone whenever the team scores, and instantly let the supporter take part in a free teleconference with a group of up to 10 predefined friends–whether they are in the stadium, out in the street, in a pub or in front of the TV.”
[source]
