Last Thursday we were invited to preview Marc Jacobs’ 2009 Cruise Collection for Louis Vuitton and found the results to be quite pleasing visually and artistically. Held downtown at the Michelson Studio on Bank Street, the studio’s raw space was transformed into a white carpeted artistic maze .
Products were juxtaposed against artistic renderings of the collection by artist Tanya Ling. Ling, best known for her work as a fashion illustrator, collaborated with Louis Vuitton in a series of pieces that reinterpret the enduring nautical theme of summer into a painterly collection. The watercolors featured on the canvas paintings were translated into whimsically painted shorts, jackets and tops.
Indeed, it seems as if Monsieur Jacobs treated the artist’s blank white canvas as the central theme around which the color palette of pale blues, pinks, and yellows was built.
And as this is a cruise collection meant to carry one from the beach to the city and back, the materials fused utility with form. Neoprene bags immediately reminded us of trench coats referenced by Burberry for their current Spring Summer 2008 menswear collection. Neoprene, the material of wetsuits, was incorporated into bags and visors so girls won’t have to stress about the effects of water on their LV’s. Louis Vuitton is reinterpreting their staples for today’s lifestyle and vigour.
The two standouts from the collection include a breath-taking draped pale peach goddess dress made of viscose jersey and oversize sunglasses that transform the world into Tanya Ling’s artistic vision when worn.
Look for the 2009 Louis Vuitton Cruise Collection starting in November 2008.
SEE MORE PICS AFTER THE JUMP!
Photo credit: My It Things and Fashion Indie
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