It’s not a big secret that the Gap has been experiencing woes for who knows how long. And now Zara has kicked some more sand into the U.S. based retailer. Zara, the fast fashion retailer from Spain has knocked the Gap from the top spot as the world’s largest retailer.
Zara has been rapidly expanding across the globe and capitalizing on the strength of the euro to edge ahead of the Gap, which has been experiencing falling revenue.
Zara’s parent company is Inditex and they have a great brand strategy. Very little money is spent on advertising instead relying on its shops, which purposefully resemble boutiques, to be the main marketing strategy.
Plus Zara keeps it’s ears to the streets by expecting shop workers to spot, identify and report on trends as they happen so house designers for Zara can translate them as soon as possible. This is much the same way they capitalize on runway trends. The quick turnaround of fast-fashion allows this.
An Inditex spokesman said: “The success of the model lies in being able to adapt what you’re offering in the shortest time possible to what clients want.
via The Guardian
