Bill Blass ready-to-wear is in danger of being shut down.
Losses from Bill Blass Couture are weighing down the Bill Blass operation making it unatractive to any potential buyers.
“Sources peg the losses sustained by that business at over $1 million a year. A sale of the Bill Blass brand without Couture would essentially be of the brand name and its licensing operation. That would allow a new owner to reap the benefits of future licensing opportunities, without incurring the debt and overhead sustained by the operation of an actual design house and its required design and manufacturing network.
“If a sale of the Blass brand gets completed without Couture, the rtw unit will likely be shut down by NexCen, industry sources said. Moreover, said one industry insider, the Blass brand without the rtw collection would allow for the brand to be taken down-market, where it would have a shot at a new customer base in either the mass or discount distribution channel. ”
via DNR
{ 1 trackback }