Australian brand Bleach is planning to hit the premium men’s market with a shirt line called Six is Nine. The collection will hit shops next spring and will include 26 styles.
The ‘Six is Nine’ initial season offering will be made of woven shirts incorporating various fabrics and pattern ranging from denim to chambray and checks to pinstripes.
DNR reports that “the collection offers both slim and regular silhouettes, with a variety of vintage-washed casual styles as well as more dressy tailored offerings. Design details, such as covered buttons or turned plackets, will be hallmarks of the brand.”
“Shirtings are becoming a new flavor at retailers around the world, as guys dress up more,” said Butcher. “It’s one of our strongest growth categories within Insight.”
via DNR
