Cosmetics giant Estee Launder Company is hitting social networks for a new campaign to heighten awareness about breast cancer.
The Breast Cancer Awareness Campaign (BCA) stresses the importance of learning about the breast cancer and the need for early detection.
The company hopes the viral nature of social networks will prompt users to spread the message.
Look for the campaign which is running on TotalBeauty.com, Brickfish, Slide, Yahoo Shine and the BeautyBlogNetwork as well as on most of Estée Lauder’s brand sites.
“It’s the first time we’ve used social networks,” said Marisa Thalberg, vice president of global online marketing for Estée Lauder. She said doing so “felt like a natural extension” of the social network marketing efforts of Estée Lauder’s various brands. “Social networking and social media have been very important to several of our brands this year,” said Thalberg. She said using these viral networks to warn about breast cancer and the value of early detection “seemed like an incredible opportunity.”
Estée Lauder Hits Social Nets to Warn About Breast Cancer
