The current economic situation is causing for some strange bedfellows.
Estee Lauder, the luxury beauty firm is collaborating with Walmart, the anti-luxe chain to launch a new series of scents.
WWD reports:
“The firm’s Aramis and Designer Fragrances division will take its first direct step into the women’s mass market fragrance category with a trio of scents under the C-Thru moniker. The high-end beauty company plans to launch the scents as a set in Wal-Mart this December, and later roll them out to Kohl’s, Target and other mass retailers in January. At full rollout, the scents will be sold in about 10,000 doors in North America. “
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