Karl Lagerfeld discusses the teddy bear collaboration he designed with German manufacturer Steiff:
How do you explain the fact that a man like you still refuses to give up his teddy?
I like animals very much — above all, when they are stuffed with cotton or plastic. It is the best way to be sure they do not bite, eat, smell badly or mess with your things.
Was it your idea to collaborate with Steiff on a teddy bear in your likeness?
Even if I seem unapproachable, in general people come to me, and not the opposite.
Steiff contacted my devoted director of communications, Caroline. One cannot call me. One must go through the nurse in order to see the baby.
Were you immediately seduced by the idea?
Instantly. It is everything that I love. I have already lent my likeness to a lead figurine and to video games. Why not a teddy bear?
Read the full interview here.
