Images have been released of designer Alexander McQueens’s upcoming collection for Tarj-ay.
As the first participant in Target’s Designer Collaborations, McQueen is eager to expose a new customer to his richly nuanced and atmospheric aesthetic. The line has its roots in McQueen’s diffusion collection, McQ, which made its debut in January 2006 and ranges in price from $235 for a lace panel dress to $860 for a wool admiral’s coat. “The focus of this collection will be younger and more renegade, but always signature McQueen,” the designer said at the launch of McQ. His new venture is called McQ Alexander McQueen for Target.
“We’d always been approached by people like H&M and other high street [retailers] in England to do things,” McQueen said in a telephone interview. “I’m not very fond of following the norm. I didn’t want to follow Stella [McCartney] at H&M or Karl Lagerfeld at H&M. I didn’t see the point of it. I like to infiltrate an area that’s not really aware of me, as such.”
via WWD
