by Aaron on October 3, 2008
The current economic situation is causing for some strange bedfellows.
Estee Lauder, the luxury beauty firm is collaborating with Walmart, the anti-luxe chain to launch a new series of scents.
WWD reports:
“The firm’s Aramis and Designer Fragrances division will take its first direct step into the women’s mass market fragrance category with a trio of scents under [...]
by Aaron on October 2, 2008
Cosmetics giant Estee Launder Company is hitting social networks for a new campaign to heighten awareness about breast cancer.
The Breast Cancer Awareness Campaign (BCA) stresses the importance of learning about the breast cancer and the need for early detection.
The company hopes the viral nature of social networks will prompt users to spread the message.
Look for [...]
