With the high price of producing a runway show, designers are looking for alternative ways of getting exposure for their collections.
And going straight to video as a medium is on the rise especially after the Viktor and Rolf video last season.
Project Runway alum, designer Zulema Griffin has put her fall 2009 collection on video is a well produced and executed way.
The video is engaging hitting notes beyond fashion to become culturally relevant for black history month.

Victoria Beckham was forced to watch the Marc Jacobs show online like most other fashion lovers.

Designer Marc Jacobs had his Fall 2009 collection (which the press had a fashiongasm over) void of celebrity presence.

Victoria Beckham , there to support her pal, had another designer on her mind: Marc Jacobs , even though he hadn’t invited celebs to his fashion show the night before. “I really love Marc,” Beckham told us at the Grey Goose-sponsored bash. “He’s always been supportive of me. It was a shame I couldn’t be at his show. “You know, I think it’s not really about having celebrities at your show,” the little lady added. “Marc has support from the most incredible celebrities in the world. I thought he did a great show.” So she saw it? “I saw it online,” the former Posh Spice explained. “I’m in complete awe of him.

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Celebrities and the fashion elite were out in full force the other night to fete designer Giorgio Armani and the opening of his new Fifth Avenue Armani boutique.
More pics after the jump.

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The Hilton sisters, Paris and Nicky, certainly do know how to act at fashion week.
If you’re sitting front row….why look at the clothes when you could keep your head buried in texting.

The Hiltons multitasked via BlackBerry , Googling and demanding free dresses while the show was underway. Nicky even e-mailed one poor staffer to say that none of the bags of free things sent to their hotel room “worked” for her, and she’d be needing more.

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Victoria Beckham, designer, should be quite happy after reading the reviews of her latest collection.
The Posh Spice Girl unveiled the second season of her signature collection this week which included gowns, jackets, and mini dresses.
The the critics are raving:

“These dresses look so well-made, so of-the-moment yet also timeless…that they do the talking for [Beckham],” said Style.com. “Beckham has succeeded in creating a collection in her own image with playful gestures and with a sense that, unlike most celebrity lines, she would be proud and pleased to wear every piece herself,” said the International Herald Tribune. Women’s Wear Daily: “Though too early to tell - a mere two collections into her second career — judging from the controlled lineup she showed on Sunday, it seems that [Beckham] may indeed be no lightweight. (Figuratively, that is. Formerly Posh is still a slip of a girl.)” And Victoria’s take on the incredible reviews? “It’s been wonderful,” she gushed. “The reviews have been absolutely outstanding. The retail response has been wonderful. The sales grew, so far, over the previous collection. It has been phenomenal. The whole thing is mind-blowing to be honest. I love what I do.”

link: Beckham’s Dress Collection Gets Rave Reviews | Showbiz Spy

The economic crunch is hitting the front row celebrities at fashion week.

The glitter of the red carpet may seem frivolous or even gauche in times like these, but stars are showing their prudence. Sitting front row at Matthew Williamson on Tuesday Eva Longoria Parker said ” I’ve always been pretty frugal about everything I wear on the red carpet. I return it all the next day.” Monet Mazur still likes to glam it up at events for work, but she’s curbed her fashion spending habits away from the camera flashes. “I’m certainly not running to Christian Louboutin as much,” lamented Mazur.

link:WWD.com

Marc Jacobs Fall 2009 collection is nothing short of a hit as the fashion press goes ga-ga over the industry darling.
Jacobs went for a colorful eighties vibe contrasting the bleak, dark economic times of the reality of 2009. (more…)

Diva’s united at the Diane von Furstenberg Fall 2009 show.
Singer Diana Ross made an appearance for her designer friend von Furstenberg.

Ross took her seat in the front row right next to DVF’s husband Barry Diller, and von Furstenberg paid homage to her friend by blasting “Upside Down” over the speakers as she took her finale spin — as Ross leaped to her feet and gave the designer a standing ovation.

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All the designers at New York Fashion Week are hoping and praying that First Lady Michelle Obama will show up at the runway shows.
This won’t be happening.
The P.R. nightmare that would ensue has no doubt been vetted (sorry.) and debated amongst the Obama’s inner circle.
But that doesn’t mean that Obama’s invites will go unused.
The White House social secretary Desiree Rogers was recently spotted at the Donna Karan and the Carolina Herrera shows.

Rogers, who wore a Carolina Herrera gown to the inaugural balls, sat in the front row at the designer’s show Monday morning and later raved about it to WWD: “The fashions were amazing. I do like her work, but this collection was very different from what I have seen in the past. I particularly liked the dresses for daytime that were a classic silhouette, but had a bell sleeve and were a little shorter, just below the knee. Those are easier to wear than the long ballgowns.”

link: WWD.com

Paris Hilton doing her best Anna Wintour at the Tracy Reese show.

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