With the high price of producing a runway show, designers are looking for alternative ways of getting exposure for their collections.
And going straight to video as a medium is on the rise especially after the Viktor and Rolf video last season.
Project Runway alum, designer Zulema Griffin has put her fall 2009 collection on video is a well produced and executed way.
The video is engaging hitting notes beyond fashion to become culturally relevant for black history month.

Victoria Beckham was forced to watch the Marc Jacobs show online like most other fashion lovers.

Designer Marc Jacobs had his Fall 2009 collection (which the press had a fashiongasm over) void of celebrity presence.

Victoria Beckham , there to support her pal, had another designer on her mind: Marc Jacobs , even though he hadn’t invited celebs to his fashion show the night before. “I really love Marc,” Beckham told us at the Grey Goose-sponsored bash. “He’s always been supportive of me. It was a shame I couldn’t be at his show. “You know, I think it’s not really about having celebrities at your show,” the little lady added. “Marc has support from the most incredible celebrities in the world. I thought he did a great show.” So she saw it? “I saw it online,” the former Posh Spice explained. “I’m in complete awe of him.

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Celebrities and the fashion elite were out in full force the other night to fete designer Giorgio Armani and the opening of his new Fifth Avenue Armani boutique.
More pics after the jump.

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“High Heel Boot Camp” is a webseries that has been premiering on Modelinia.com. The five-part video series features Anastassia K, a model, a Ralph Lauren muse and an expert in how to walk in high heels, as she teaches a fleet of models how to avoid being fashion roadkill.

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The Hilton sisters, Paris and Nicky, certainly do know how to act at fashion week.
If you’re sitting front row….why look at the clothes when you could keep your head buried in texting.

The Hiltons multitasked via BlackBerry , Googling and demanding free dresses while the show was underway. Nicky even e-mailed one poor staffer to say that none of the bags of free things sent to their hotel room “worked” for her, and she’d be needing more.

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Victoria Beckham, designer, should be quite happy after reading the reviews of her latest collection.
The Posh Spice Girl unveiled the second season of her signature collection this week which included gowns, jackets, and mini dresses.
The the critics are raving:

“These dresses look so well-made, so of-the-moment yet also timeless…that they do the talking for [Beckham],” said Style.com. “Beckham has succeeded in creating a collection in her own image with playful gestures and with a sense that, unlike most celebrity lines, she would be proud and pleased to wear every piece herself,” said the International Herald Tribune. Women’s Wear Daily: “Though too early to tell - a mere two collections into her second career — judging from the controlled lineup she showed on Sunday, it seems that [Beckham] may indeed be no lightweight. (Figuratively, that is. Formerly Posh is still a slip of a girl.)” And Victoria’s take on the incredible reviews? “It’s been wonderful,” she gushed. “The reviews have been absolutely outstanding. The retail response has been wonderful. The sales grew, so far, over the previous collection. It has been phenomenal. The whole thing is mind-blowing to be honest. I love what I do.”

link: Beckham’s Dress Collection Gets Rave Reviews | Showbiz Spy

The economic crunch is hitting the front row celebrities at fashion week.

The glitter of the red carpet may seem frivolous or even gauche in times like these, but stars are showing their prudence. Sitting front row at Matthew Williamson on Tuesday Eva Longoria Parker said ” I’ve always been pretty frugal about everything I wear on the red carpet. I return it all the next day.” Monet Mazur still likes to glam it up at events for work, but she’s curbed her fashion spending habits away from the camera flashes. “I’m certainly not running to Christian Louboutin as much,” lamented Mazur.

link:WWD.com

GQ has named their 10 Most Stylish Men in America.

1. Justin Timberlake
“You don’t want to look like Inspector Gadget,” he says. And as an L.A. guy, he loves a T-shirt. These days he goes for simple graphic ones that can be dressed up or down. His vintage tees, though, have mostly gone the way of his trucker hats. “I used to have an amazing collection,” he says, “but Jess and my cousin Rachael have pretty much grabbed them all.”

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Kanye West is on the cover of the March issue of Details magazine and needless to say he’s giving himself props.
Among others things Kanye has the right to talk about himself in the third person because he is a “walking brand”.

Also, according to Kanye, he is the “end-all, be-all of music” got it!
Now West says he is done with music and he’s ready to pour all his “superhero” energy into conquering fashion.

“Put this in the magazine: There’s nothing more to be said about music. I’m the f*cking end-all, be-all of music. I know what I’m doing. I did 808s in three weeks. I got it. It’s on cruise control. . . . Man, we talked about music for God knows how long! Now let’s talk about how my f*cking sweater didn’t come back right from Korea. That’s what’s interesting me.”

But if you dare question Kanye being a rapper he has this to say:

“Oh my God, I’m one of the greatest rappers in the world,” he says, rapping his words. “I’ll get on a track and completely ee-nihilate that track, I’ll eat it and rip it in half. I wouldn’t have to think of it.” Two nights ago, he and Mos Def spent half a red-eye from Los Angeles freestyling in first class. “‘Yo, I was fuckin’ the game./ You can call it statutory,/ But by the time I’m old/ You’re building statues for me,’” West says. “I’m still catching up on sleep from that flight.”

On his drive ‘Ye says:

“People ask me a lot about my drive. I think it comes from, like, having a sexual addiction at a really young age,” he says. “Look at the drive that people have to get sex—to dress like this and get a haircut and be in the club in the freezing cold at 3 A.M., the places they go to pick up a girl. If you can focus the energy into something valuable, put that into work ethic . . . “

On Marc Jacobs:

“Marc Jacobs is my fashion idol because of the way he merges all worlds…For me, Jay-Z’s my big brother, but what he was to me in rap is what Marc Jacobs is to me in fashion.”

On his creativity:

“I had a style that was over-the-top, overly expressive, and it forced me to just lay back and be a little cooler,” he says. “One of the problems with being a bubbling source of creativity—it’s like I’m bubbling in a laboratory, and if you don’t put a cap on it, at one point it will, like, break the glass. If I can hone that . . . then I have, like, nuclear power, like a superhero, like Cyclops when he puts his glasses on.”

On his “I am the voice of this generation” quote:

“If not me, then who?” he says. “Someone could be a better rapper, dance better. But culturally impacting? When you look back at these four and a half years, who’s the icon at the end of the day? Who broke down color barriers? What other black guy would a white person use as a fashion reference?”

On the word gay:

“Titles are very important. I like to embody titles, y’know, or words that have negative connotations, and explain why that’s good,” he says. “Take the word gay—like, in hip-hop, that’s a negative thing, right? But in the past two, three years, all the gay people I’ve encountered have been, like, really, really, extremely dope. Y’know, I haven’t, like, gone to a gay bar, nor do I ever plan to. But where I would talk to a gay person—the conversation would be mostly around, like, art or design—it’d be really dope. From a design standpoint, kids’ll say, ‘Dude, those pants are gay.’ But if it’s, like, good, good, good fashion-level, design-level stuff, where it’s on a higher level than the average commercial design stuff, it’s, like, gay people that do that. I think that should be said as a compliment. Like, ‘Dude, that’s so good it’s almost . . . gay.‘”

Look for the March issue of Details to hit newsstands February 24.

Marc Jacobs Fall 2009 collection is nothing short of a hit as the fashion press goes ga-ga over the industry darling.
Jacobs went for a colorful eighties vibe contrasting the bleak, dark economic times of the reality of 2009. (more…)