by Aaron on February 12, 2009
British luxury label Burberry has gone social for their latest fragrance The Beat.
Burberry The Beat for Men is the scent of an effortless British style, heavily influenced by music–the fragrance was inspired by a soundtrack of bands such as The Arctic Monkeys, Razorlight and Kings of Leon.
“We wanted to create a fragrance that expressed [...]
by Aaron on February 5, 2009
Model Alex Smith has been having all the right strokes of luck.First his caught the eye of MTV reality star Whitney Port of The City and now the eye of Italian fashion designer Giorgio Armani.
L’Oréal confirms to In Touch that he has landed a coveted spot in Armani Code’s upcoming fragrance ad campaign. “It was [...]
by Aaron on October 8, 2008
Josh Hartnett in a new ad for Emporio Armani Diamonds for men fragrance.
by Aaron on October 8, 2008
Burberry has released a new scent to help men smell better this fall. Creative director Christopher Bailey says, “the scent captures all the characteristics of the beat man, it’s masculine, effortless and distinctive with a modern, original identity. The leatherwood emits a textured woodiness that heightens the leather accents and contrasts with the vetiver and [...]
by Aaron on October 3, 2008
The current economic situation is causing for some strange bedfellows.
Estee Lauder, the luxury beauty firm is collaborating with Walmart, the anti-luxe chain to launch a new series of scents.
WWD reports:
“The firm’s Aramis and Designer Fragrances division will take its first direct step into the women’s mass market fragrance category with a trio of scents under [...]
by Aaron on September 21, 2008
by Aaron on August 13, 2008
by Aaron on August 1, 2008